Clark Higher Ed is your partner to increase institutional revenue. Our team of experts deploys innovative strategies to create, implement, measure, and optimize plans that provide you with the greatest possible return on investment.
Authentic communication happens when you understand who you are and where you are going. As a necessaryfoundation for implementing marketing solutions, we conduct extensive discovery and research that inform messaging, design, and strategy development - helping you reach the right students at the right time.
We give voice to your institution's brand by creating original messaging and striking design across a wide range of digital and print mediums. Our campaigns are tested and measured to achieve action-driven responses throughout the enrollment funnel.
Rooted in data analysis, search campaigns seek to identify target markets based upon historical enrollment data and projected growth opportunities - delivering integrated print, email, and digital collateral that work together to increase inquiry pools and ultimately improve enrollment yield.
Integrated communication strategies exist to complement and supplement your institution’s in-house initiatives as well as increase yield at each funnel position by aligning communication efforts across multiple mediums. These campaigns could include:
- Application Push
- Deposit Push
- Inquiry Fulfillment
- Accepted Student
- Event Support
Clark’s social media strategies work to leverage paid, earned, and owned channels to increase awareness, engagement, lead generation, or any number of additional metrics that support institutional goals.
Digital marketing initiatives can consist of pay per click, paid social, and search engine optimization efforts that work in tandem with other traditional and digital channels. The ultimate goal of each initiative is to generate highly qualified leads that matriculate into enrolled students.
Not only does Clark Higher Ed offer comprehensive marketing solutions to various institutional departments, but we are also a fully operational printing and mailing solutions company. We manage quality control from inception to delivery.
Many institutions utilize some type of awarding parameters to guide their financial aid packaging strategies. Our team analyzes data from past packaging cycles and develops an overall awarding philosophy that incorporates merit and need components. Our net revenue models are designed with your enrollment goals and objectives in mind as we seek to be good stewards of your limited resources. We assist institutions as they explore strategic pricing and aid alternatives while keeping the focus on maximizing net revenue.